Why this matters

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Quick Start

• Skim the bold prompts only
• Draft your answers in bullets
• Test the one‑liner with 2 people today </aside>

Most founders struggle to define their product's target audience without resorting to vague terms like "anyone" or "small businesses." That's not positioning - that's hoping.

This page forces you to get specific about three things: who has the problem, what they're doing about it now, and why your solution matters to them specifically.

Time to complete: 45-60 minutes

Test with two people before moving to Prioritization

Problem snapshot (complete in bullets)

Start by mapping the exact problem you're solving. Be specific - vague problems lead to vague solutions.

Who struggles (role/segment)?

Get specific about job titles and company size. "Everyone" isn't a market.

• Example: "Solo founders building their first product"
• Example: "Marketing managers at 50-200 person SaaS companies"
• Your answer: