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Quick Start
| Factor | Scale | What it asks |
|---|---|---|
| Impact | 1–5 | How much it moves Activation/TTFV |
| Confidence | 1–5 | Strength of evidence |
| Ease | 1–5 | Effort to ship smallest slice |
You have too many feature ideas and no clear way to choose between them. But here's the real problem: you're probably about to build the wrong thing for the wrong reason.
Most founders build features they're excited about, or features that seem impressive, or features their one power user requested. This prioritization system does something different - it helps you build features that create the most value for your USER with the least risk.
The logic: Build what gives you the fastest path to evidence. If a feature you love scores low, it's telling you something important - maybe you don't have enough user evidence yet, or maybe it's harder to build than you thought, or maybe it doesn't actually serve your USER's must-have outcome.
That doesn't mean don't build it ever. It means don't build it now. Ship the higher-scoring features first, gather feedback, and re-score. Your "awesome" feature might score much higher next month when you have better evidence or a clearer implementation path.
The goal: Get wins on the board quickly so you can afford to take bigger bets later.
Time to complete: 30-45 minutes
You'll need: 8-12 feature ideas and your USER profile
List everything you've been thinking about building. Don't filter yet - just capture the ideas bouncing around your head.