Who are you building for?

USER = Understand Specific Engagement Requirements

Stop building for "everyone."

Pick one specific type of person to focus on first.

This becomes your filter for every feature decision - does it serve this person's outcome or not?

Define your USER

Segment:

Choose the group most likely to actually use and pay for what you're building.

• Example: "Indie hackers building their first SaaS product"
• Example: "Technical founders at pre-seed startups"
• Your answer:

Role/title:

Be specific about who you're optimizing for—the person who codes, decides, and pays.

• Example: "Solo developer/founder wearing all the hats"
• Example: "Technical co-founder who handles product decisions"
• Your answer: