Why most user feedback fails

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Quick Start

• Send one outreach message now
• Book 15–20 minutes, not 30+
• Use the capture table as you talk </aside>

You ask "would this be useful?" and everyone says yes. You ask "what features do you want?" and get a wish list of everything. You walk away feeling validated but with no clear direction.

This playbook gets you past the politeness problem. Instead of asking what people want, you'll learn what they actually do - and that's where you find the real problems worth solving.

Time commitment: 3-5 conversations, 15-20 minutes each

Goal: Understand their current reality, not validate your solution

Before you start

Have ready:

• Your USER profile from Assess & Value Proposition
• Your top Feature Card from Templates
• Outreach Script to recruit people
• Feedback Note template to capture insights